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Population influence: Lessons from Cognitive Behavioral Therapy

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Introduction Influencing the general public is a hotly debated topic in the policy. In any form of government reforms and agendas have to be 'sold' to the public. The government has traditionally been done through information dissemination through the media and done so quite effectively. An example can be of course selling wars or military interventions to the public. When the intent, however, is misinformation on a large scale, it becomes 'propaganda'. Despite its negative connotations, it is surely been present in democracies, as much as in dictatorships. A few years ago we have seen a move towards 'Nudging' individuals also called the Nudge Theory. This was popularized by Book by Cass Sunstein and Richard Thaler in their book ' Nudge: Improving Decisions About Health, Wealth, and Happiness '. An example of this could be the wording on a referendum to discourage a certain outcome or perhaps limiting choices for the consumers on the type o...

Focused Exercise

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Exercise is necessary to maintain good health, there are no doubts about that. However many of us find it difficult to stay motivated to exercise long term. However what if there was a way to make exercise more palatable and enhance its benefits even further? Enter Active Alert Hypnosis. A little known and sparsely studied form of hypnosis that is essentially induced with vigorous body movement rather than relaxation. While regular hypnosis helps you ‘ focus and relax ’ , active alert hypnosis helps you ‘ focus and arouse ’ .  It is simple to induce. While exercising, focus on body movements and tell yourself you are becoming ‘ active ’ rather than ‘ relaxed ’ . It will help you go in a sort of ‘ zone ’ while exercising and while in this ‘ zone ’ you can exercise and perform sports activity better. Theoretically, you can also include other hypnotic suggestions as well that have to do with the activity you are doing or anything else So there you have it. Using Ac...