When research goes wrong

The fallacy of knowledge and human understanding is truly remarkable. Our pomp and self-confidence, even as a civilization, can go well beyond the point where it makes sense. A perhaps more relatable example is the situation with Covid-19. Regardless of what discussion is, it's obvious that each side thinks they know the best and many times disregard the facts for emotions. This fallacy of human understanding is exploited by marketing communication, by politicians, hell even by therapists. It's a good thing if we understand it and use it for the better of the world, but also a bad thing when it goes too far. Now I have read a lot of this fMRI mapping research. They said it would spawn a new age of discovery into the way the mind works. Neuromarketing, Neuro this, neuro that. We finally seemed to know how the mind works and can dissect our thoughts minutely and really know what makes people tick. Amazon is full of books from the past decade, from various researchers, pub...