Population influence: Lessons from Cognitive Behavioral Therapy

Introduction Influencing the general public is a hotly debated topic in the policy. In any form of government reforms and agendas have to be 'sold' to the public. The government has traditionally been done through information dissemination through the media and done so quite effectively. An example can be of course selling wars or military interventions to the public. When the intent, however, is misinformation on a large scale, it becomes 'propaganda'. Despite its negative connotations, it is surely been present in democracies, as much as in dictatorships. A few years ago we have seen a move towards 'Nudging' individuals also called the Nudge Theory. This was popularized by Book by Cass Sunstein and Richard Thaler in their book ' Nudge: Improving Decisions About Health, Wealth, and Happiness '. An example of this could be the wording on a referendum to discourage a certain outcome or perhaps limiting choices for the consumers on the type o...