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Population influence: Lessons from Cognitive Behavioral Therapy

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Introduction Influencing the general public is a hotly debated topic in the policy. In any form of government reforms and agendas have to be 'sold' to the public. The government has traditionally been done through information dissemination through the media and done so quite effectively. An example can be of course selling wars or military interventions to the public. When the intent, however, is misinformation on a large scale, it becomes 'propaganda'. Despite its negative connotations, it is surely been present in democracies, as much as in dictatorships. A few years ago we have seen a move towards 'Nudging' individuals also called the Nudge Theory. This was popularized by Book by Cass Sunstein and Richard Thaler in their book ' Nudge: Improving Decisions About Health, Wealth, and Happiness '. An example of this could be the wording on a referendum to discourage a certain outcome or perhaps limiting choices for the consumers on the type o...

What's your Strategic Plan?

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This is a follow up to my article on goals: https://www.linkedin.com/pulse/what-do-you-really-want-umair-usman/ When starting a business, a workout regiment, or any project for that matter, when starting with a blank sheet. No idea of how to move forward. We try things, we fail, we stumble, we fall and even with advice or a coach, we tend not to be able to attain what we set out to attain. A big reason for not being able to achieve our goals is because we lack a strategic plan. Now whats a strategic plan? A strategic plan is simply a break down of a list of goals over a period of time. All you need to do is to answer three questions to really set out a strategic plan -Where are you? -Where do you wanna go? -How do you get there? Example 1: BUSINESS Say you are starting a coffee trading business, how will you answer these? -Where are you? Define your objectives, mission, assets, strengths, weaknesses etc. All are necessary to understand know to figure out what can...

Disease of Perfectionism

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Perfectionism is great, but when it becomes an obsession it can ruin your life.I have an obsessive personality and I get phases of perfectionism that transform into something similar to OCD and they ruin me. I burn out while studying, I burn out while exercising, hell I even burn out at work. Perfection is bad but there is more to it than just that. The Good kind: Perfectionism, the need to be perfect, the need to be better every time, the need to out do oneself is great. Its the engine of human and societal growth. This passion to be better and be right and grow, has taken the world from the stone ages to today. It is this perfectionism that has provided passion to artists, scientists, businessmen to do great things. It is this perfectionism that has made a mother great at parenting or a coach help their student. Perfectionism in and of itself is definitely great! The Bad kind: However perfectionism, the need to be perfect, every single time, to be better than before, to push ...

Why do we feel we need more?

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One of the most prominent problems in society today is that we feel we need more. If you are a businessman, you need to grow the business. If you are an athlete, you need to win the biggest prize, if you are a student, you have to be the best. This is a result of the hyper-competitive, individualistic, achievement oriented civilization that we have become. There is nothing wrong with that in itself.  The system has given us great athletes, scientific breakthroughs, wonderful companies that have gone on to make our lives better, medication that has saved lives and world leaders that aspire to work for the greater good. However it has also created a society that is forever looking for the next big thing. The next technique, the next product, the next investment, the next goal, the next prize. For sure this is what human beings and the growth mindset is, but does it really make us happy? To be happy, we need to convince ourselves that we are great, lovable and worth indiv...